I have a series of posts, most of them from last year, that I've labeled AAR, for After Action Review. Whenever we do a piece of work in the field for our training program I try to grab everyone together to discuss what went right and what went wrong. It's an AAR. Last year I started an AAR for my release of Toe the Line.
For that book I tried to do it all myself. I scheduled my own interviews, got my own reviews, that sort of thing. It wasn't necessarily hard work, Book Blogs made most of it quite easy, but it was long work. This time around, for the release of my next novel, On the Edge, I'm hiring a professional to do all the leg work for me.
A couple of years ago I was asked in an interview for a job whether or not I change my own tires, change my own oil, update my own computer operating system, do my own gardening, and to what degree I work on my house. I felt at that moment it was an odd series of questions. Afterward I realized that my potential boss was trying to determine how much I value my own time verse allowing a professional to do the work. I see the value of contractors. Why spend time and money doing something that you could pay to have someone, someone who has done it many times before, do for you. Now, we shall see if an online publicist is worthwhile.
I intend to run and AAR on this event as well. Tomorrow I'll give the details of the plan I'm purchasing and some more specifics. My biggest concern? What if both releases yield negative revenue streams and no results. The only conclusion then would be poor writing, right? Nope . . . never mind . . . not even going to consider that outcome.
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