Thursday, July 11, 2013

Avid Reader Responds

An avid reader, my indispensable brother, of this blog wrote to me yesterday regarding the subject of this article U.S. Judge Rules Apple Colluded on E-Books that was in the WSJ the other day.



A key passage in the article by Chad Bray, Joe Palazzolo, and Ian Sherr:

Justice Department prosecutors argued that Apple used publishers' dissatisfaction with Amazon's aggressive e-book discounting to shoehorn itself into the digital-book market when it launched the iPad in 2010. Apple's proposal: Let publishers set prices themselves. That led to Amazon losing the ability to price most e-book best sellers at $9.99, causing prices to rise.

My brother responded to this as such:

Great day for amazon, and a shitty day for authors around the world.  Somehow Amazon convinced our government to sue their competitor for trying make prices of ebooks viable.

I don't know if it's a product of living so closely to a (now) raging libertarian, but I have to agree and have written so in the past, particularly in this post from a few weeks past, the one in which it seems obvious that Apple wasn't setting prices, but merely setting the percentage they took off of books at the same weight as all other apps.

Nevertheless, I think my brother has headed the nail with a solid hit.

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