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Thursday, March 19, 2015

Guest Post: How to Get the Most out of SEO

The first in this series of Guests Posts comes from my new friend and fellow writer Elizabeth Cooper. Thankfully, for those of you who are tired of the topics I usually cover, she is writing about something totally new to this forum, SEO or Search Engine Optimization.

To find out more about Liz see her Google + page (here) or check out her blog (here).

HOW TO GET THE MOST OUT OF SEO
As writers and bloggers we want to use the Internet to share our life view with the world. Our words need to be heard, yearn to be acknowledged by those around us. One of the best ways to have your words discovered by new readers is using SEO. SEO or search engine optimization is a way of affecting viability of a website for organic viewers. Here are a few easy steps to increase your SEO.

1. Title

The title is the first thing your readers will see. The easiest way to write a good title is to use what how, why when, have numbers and use keywords. An example would be 5 Reasons Why you should be an Awesome Blogger. Some more keywords could include easy, fun, free or simple.

See Jeff Goins post on writing catchy titles: http://goinswriter.com/catchy-headlines/

2. Include links

Link back to your other work on the subject or great articles you've read about the same subject.

3. Keywords

Have the keywords that are in your title, also throughout your post. Title your pictures after your keywords. This will help your post to pop up during searches.

4. Post regularly

Have a posting schedule and sticking to it can do amazing work for SEO. The more content you have the more there is to view when searching.

5. Use a Plug In

There are some great plug ins that will do most of the SEO work for you. Our favorite is Yoast. All you have to do is type a few simple words and Yoast does all the heavy SEO lifting for you. See their site for more, www.yoast.com/Wordpress/plugins/SEO 

6. Create Categories

On most hosting sites there's an ability to create categories for your blogs. With Wordpress its a really simple action on your dashboard. Pick a few topics that you write about and make them into categories. 


Search engine optimization can seem overwhelming and difficult process, but with these simple steps, readers will be able to find your site with ease
at March 19, 2015
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