Read an enlightening article (here) about the impending ad wars in books.
Not much that couldn't have been guessed at, but what I enjoyed about the article was the analysis and comparison of why ads never took off in regular books. Mr. Adler and Vincent bring up that one of the top sellers last year, Dan Brown's Lost Symbol, may have sold millions in its first week, but beyond that, not much. The WSJ sells millions daily. Which has the ads?
All that's about to change. Now ads will be placed in books as they're purchased for e-readers. I hope they quickly find ways to target the ads. As I said in an earlier post, I think it's ridiculous that one of my Kindle's screen savers is Harriet Beecher Stowe. I don't read her books. Never have. Don't want to. Why should she be on my screen saver? Amazon has a list of the authors I like. Put two and two together and throw some of my favorite authors on that screen saver. Same goes with ads. Don't give me ads for ladies shoes and shopping at Target. Take a look at my likes and dislikes. I read thrillers, let me know when to expect that next Vince Flynn book, better yet, use that handy Literature Map that I have linked on my blog and start suggesting I buy a book from a similar author.
Ads are a good first step, make it great and target them...then I'll be impressed.
1 comment:
From a marketing standpoint, I, certainly, agree! This will be a great thing, and if an individual reading habit from ereaders are databased, they can target market to the, individual, reader's habit! Cool!
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