Another for BIC

I had another article published in a trade magazine. My goal for each of my studies is to produce a report for academics, another report for industry leaders, white papers, podcasts, videos, and trade magazine articles. This most recent publication is for a study I completed last year, and this is the trade magazine article. 

For a long while, I thought BIC wasn't worth publishing in. Several things led to this view. First, I had read several things in it, and so much of it was "inside baseball" and shallow. Also, many of the leaders I worked for thought it was too "People-Magazine-esque." 

That view changed for several reasons. First, I felt that "inside baseball" is okay. That's the point of the periodical. That's its niche. That's the market. It's trying to publish and play to its specific market. 

Secondly, I felt that if the material was too much on the "light side," well, maybe it's on me to try and change that? So, I've set out to do that. 

Third, my good friend and former colleague is now working there. 

These in my view are all GREAT reasons to publish with BIC more, not less. So, expect more. I think this is my third article with BIC. I have another slated for August. Looking forward to more.