Today’s guest blogger is Michelle Rene a freelance cover designer and illustrator from Northwest Washington. Michelle is published in six genres and allows her creative diversity shows in my various works. Some of her illustrations were previously published in Creative Review magazine, as well as a few of her cover designs.
Your Book Cover Design
As a designer, my best advice is that you do not create your own book cover. Homemade book covers tend to look homemade. The result would most likely be an amateur cover with what the public will perceive as an amateur book. But if you are still interested in designing your own cover, I have included a list of the most helpful video tutorials at the end of this article.
When it comes to book covers, they are the first sales point of your book. You do not want to display a b-rated or homemade cover because it will suggest the value of your book. It is highly recommended that you find a professional designer. There are hundreds of cover designers out there, what you are looking for is a great portfolio full of unique designs.
The Basics
You can expect to pay a median range of $500 for your cover design, as high as $750 or as low as $200. Hiring an illustrator could cost you considerably more and then a designer will still need to arrange the layout and font design. A contract should be agreed upon and typically a down payment of 50% of the total design costs will need to be paid up-front.
• The Concept
Before you approach your designer you should create a brief that the designer can work from, and most professional designers will want to read your book in order to create your specific design. If they don’t, you may want to look somewhere else for your needs.
Before you get started on creating a brief for a cover design you need to decide on the message you want to send.
Ask yourself: What is the book’s single-minded value proposition?
What is the target audience of readers looking for – Inspiration and Aspiration, Success and Achievement, Knowledge and Power, Romance and Passion, Murder and Revenge?
Boiling it down to the motivation, incentive and emotion will help you generate tons of ideas or visual metaphors that determine the imagery, choice of color palette, typography, and layout that help your designer capture what the book is all about.
This is your chance to brainstorm and maybe make a collage of things that appeal to you.
• The Brief
You will need to provide a cover design brief. Take a look at what the designer needs to know.
Points to include:
1. The Concept
2. The style
There are, broadly, 3 types of cover to choose from:
3. You need to consider:
• The theme or key image from the book that you want to use on the cover.
• Is there a particular character or scene from your novel you would like to show on the cover?
• Should there be a dominant color?
• Are there any visual clues such as badges or colors that will identify the content?
• Is the book designed to be part of a series? Does it need to match existing books?
Please provide as full a brief as you can.
• The Design
Your designer should offer you two or three concepts to choose from.
The cover design should generate excitement. Grab attention. The main goal of every book cover is to generate excitement. The cover is one of the best tools in your marketing arsenal. That’s why you should create something that will stop people in their tracks and evoke interest. The book cover is the hook that will help you to promote your book.
So many books today have a repetitive design style, they are copies of other books in their genre and therefore have a hard time standing out in the crowd. A professional designer will invest time in their work for you and should provide you with something unique.
The book cover should show what genre the book is. A really good book cover “talks” to its readers through choice of typography, imagery and metaphor.
A great cover design engages the viewer by drawing them in with a design style that speaks for the story. Branding the author is imperative, the designer is responsible for presenting the books image as a first impression to the public, special thought and time should go into font, color scheme and layout.
Book Cover Design Tutorials
Create a Realistic Book Cover in Photoshop
How To Create a Retro Style Superman Book Cover - Visit this Photoshop tutorial to get some basic skills in book cover design.
How to Design a Book Cover in Photoshop - YouTube is full of different Photoshop tutorials. This one of the simplest but still useful.
Designing Book Covers Tutorial (Advanced) - This is advanced level video tutorial, but why not have a try?
Create Character Driven Book Cover Art Using Illustrator and Photoshop – Part 1 - Learn how to create the “Let’s Go To Monster School!” book cover.
Dirty Design: Create a Grungy Thriller Book Cover
About Michelle
My name is Michelle Rene and I am a freelance cover designer and illustrator from Northwest Washington. I also contract through several publishers as a cover designer and illustrator. I am published in six genres and my creative diversity shows in my various works. Some of my illustrations were previously published in Creative Review magazine, as well as a few of my cover designs. I am an artist and have a true passion for my work.
As a designer I feel that hearing the heart of the story from you, the author, the passion you express for your creation fuels my creativity and design process. I want my authors to feel that my illustration and design is the vision they hoped for in representing their work to the public. I want to pull potential readers in with the cover design. My design has to stand out from the rest as a unique work of art. As an illustrator and designer, I combine my services to create a unique look that only your book will have.
What are you currently working on and how can I be of service to you?
Come take a look at my artwork and designs, check out my variety of services offered on my pricing page, you will find my rates to be competitive. I also design social and website banners, posters for book tours, bookmarks, book teasers, and business cards, all for your book marketing efforts. Review my testimonials and discover some of the people I work with. http://michellerenegoodhew.com
I look forward to hearing from you :-)
Sincerely,
Michelle Rene Goodhew
Book Cover Designer & Illustrator
Website: http://michellerenegoodhew.com
goodhewmichelle@gmail.com
USA 360-854-8610
Facebook: http://www.facebook.com/ArtistandIllustratorMichelleReneGoodhew
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