This is an instance of un-earned media . . . or earned media, depending on who you ask. What's that you ask? Well, the definition would be: publicity or exposure gained without paid advertising or direct promotion by the company. It is media attention or coverage that a brand receives organically, through word of mouth, news coverage, customer reviews, social media shares, or viral content.
I've written for BIC before. I wrote about training vs learning (HERE) and I wrote about the benefits of VR for industrial training (HERE). This is the first time that I've been given such a highlight by them without actually writing for them. I was a bit surprised that they had my picture and name up there instead of something more about NCCER. That being said, I'll take it.
Apparently there's a part 2 that will come out in August, looking forward to that. I have two white papers on this same topic coming out. It will be interesting to see what BIC focuses on.
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