How do you define digital leadership and how is(n’t) it different? Use evidence from real-world examples, scenarios provided in this class, and/or quality literature to support your response.
Our organization has just released a new leadership training course called "Turnaround Leadership" that is focused on step-up crew leaders, or non-leaders who are pressed into leadership positions during periods of significant work activities, which in our industry we call "turnarounds." In this training, we review the Ken Blanchard Situational Leadership model with our learners to provide a framework for how they should lead.
This style of leadership is similar to the matrix that Oberer and Erkollar (2018) highlight in their article from Lussier and Achua regarding behavioral leadership theories; a mixture of consideration and structure. In the case of Situational Leadership, Blanchard promotes changing the leadership style to meet the needs of the employee. In their white paper Why a Situational Approach to Leadership Matters (n.d.), the Ken Blanchard company writes, "this leadership framework advocates that leaders change their leadership style depending on the situation and the person whom they are leading, and, as a result, this model puts leadership style flexibility at the top of the list for leadership effectiveness" (p. 3). We like using this as a framework for our leadership courses because it promotes flexibility, and adaptability and gives a framework for the growth of each team member regardless of experience or motivation, and thus for the growth of the team.
When I juxtapose this with the article by Kane et al. (2019), I see many areas where a natural overlap occurs, as the authors write, "tied for the third most important capability, a leader must also be change-oriented - that is open-minded, adaptable, and innovative" (p. 36). The authors promote this as the third most important trait of a digital leader, right behind vision/ability to see trends and digital literacy, but I believe that adaptability is the first most important trait. Traditional leadership, like our turnaround leadership course, promotes and digital leadership may have different inputs and outputs but the ability to be adaptable, to adapt, adjust and overcome is imperative in both cases in order for a digital leader to have the opportunity to see his vision take place or for his understanding of digital literacy to be utilized or a traditional leader to work around a new subcontractor who may have showed up and changed the hazards on his worksite or to adapt to a new schedule because of delays in delivery of equipment. Adaptability is needed in both cases and a framework like Ken Blanchard's sets leaders up with an adaptable framework for team leadership.
I was hoping that Oberer and Erkollar's article might discuss how best to adjust the framework to the digital age, to make a focus on the changing and evolving workplace to confront and overcome a more and more digital arena, but use the behavior leadership theories and situational leadership as a model for their new digital leadership framework, but found their 4.0 leadership framework less than complete. Instead what I found was I reverted back to what President Astrid Tuminez on UVU’s Digital Transformation (n.d.) said in the Community Conversations podcast about how every industry will become more and more digital and that it is important to "restore, evolve, and transform" as they continue to hit digital leadership challenges.
References
Kane G. C., Phillips A. N., Copulsky J.R. and Andrus G. R. (2019). How digital leadership is(n't) different. MIT Sloan Management Review (Spring): 34-39
Oberer, B., & Erkollar, A. (2018). Leadership 4.0: Digital leaders in the age of industry 4.0. International Journal of Organizational Leadership, 7(4), 404–412. https://doi.org/10.33844/ijol.2018.60332 (Links to an external site.)
President Astrid Tuminez on UVU’s Digital Transformation [podcast]. (n.d.). Educause.Edu. Retrieved May 10, 2022, from https://er.educause.edu/podcasts/educause-talks-tech/president-astrid-tuminez-on-uvus-digital-transformation
Why a situational approach to leadership matters. (n.d.). Kenblanchard.Com. Retrieved May 10, 2022, from https://resources.kenblanchard.com/leadership-skills/why-a-situational-approach-to-leadership-matters





